Karen Vincent is a consultant, author and speaker focused on maximizing the value of the online presence through comprehensive analytics and data science. She has developed and managed a variety of programs to understand the online customer across multiple channels and has worked with companies to improve search engine results, analytics implementation and reporting capabilities. 

Her experience covers natural (SEO) and paid (SEM) search, social media, online advertising, audience marketing, conversion rate optimization (CRO), web analytics, testing, campaign attribution, personalization, email campaign measurement, CRM and making marketing technology accessible to businesses. She gained her experience with companies such as VMware, Macys/Bloomingdales, Blue Shield of California, UnitedHealth Group, McCANN Worldgroup, Docusign and several start-ups.

She has empowered businesses in technology, retail, health insurance, finance and government, implementing the tools and best practices necessary to achieve success and streamline operations and has provided technical training in data mining, reporting and geographic information systems throughout North America.

Karen Vincent holds a MBA from Santa Clara University, an MA from Southern Illinois University and a BA from Augustana College (IL).  She is certified in intelligence analysis (CCIA), web analytics, product management (PMC-III) and tag management (ECP-M).

To contact Karen, email her at karen at karenlynnvincent.com.